When writing a brief for the creation of a website, it is key to be specific with what needs to be included, otherwise the end result could not fit the intended purpose. Christian James (James, 2013) puts forward that the most common mistakes with briefs is that they are generally written in haste and have no research backing them, alongside either little to no consumer insight. When creating a brief for websites, initiative needs to be taken for researching other companies/individuals already operating within the industry and see what works and doesn’t work on their websites. Once said research has been done the client should present a well thought out brief. The brief provided by the client can the be altered and spoken through with the creator in aid of achieving the the result they are seeking. Cooper has written in a presentation that “the problem with clients is that they rarely know what it is they actually want” (Cooper, 2016) therefore there will generally be some back and forth communication between client and creator after the initial brief has been received

For the purposes of post 2, a written brief was provided in aid of creating a wireframe forScreen Shot 2016-03-13 at 14.19.40 a personal portfolio website. The brief provided allowed for specific needs on the website with examples of work/contact details/mission statement/about me/SMO and prices. It is clear that the client has researched and has prior knowledge as to what needs to be present on a website for self promotion within the video production industry; with the research conducted in the previous post the things the client wants included are correct for a promotional website within the freelance production industry. The client has provided all the necessary and relevant information for the keywords that need to be used and included on the site, which again, from researching other sites are useful and relevant keywords to be included. The rest of the brief is left open to interpretation, which as mentioned earlier could lead client dissatisfaction therefore would need further communication between the client and creator if this was real practice.



Cooper, S. (2016). Problem with Clients.

James, C. (2013). The key to writing the killer brief. [online] The Drum. Available at: [Accessed 1 Mar. 2016].



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